1. Development, for some modernization theorists, is
(A) Evolution
(B) Differentiation
(C) Discrimination
(D) Affirmation
Answer: (B)
2. The post-industrial society is identified with
(A) Traditional media
(B) Print media
(C) Visual media
(D) New media
Answer: (D)
3. The National news agency of Indonesia is
(A) Kyodo
(B) Novosti
(C) Garuda
(D) Antara
Answer: (D)
4. Scientific research in mass communication demands the demonstration of
(A) Continuity
(B) Permanence
(C) Transitivity
(D) Co-variation
Answer: (D)
5. The pioneer of the silent feature film in India was
(A) K.A. Abbas
(B) Satyajit Ray
(C) B.R. Chopra
(D) Dada Sahib Phalke
Answer: (D)
6. In Britain, the Press Council was replaced by
(A) The Royal Press Commission
(B) The Media Complaints Commission
(C) The News Council
(D) The Media Ombudsman
Answer: (B)
7. Searchlight was a newspaper published from
(A) Bihar
(B) Assam
(C) Punjab
(D) Uttarakhand
Answer: (A)
8. For some feminist critics, mass media are used to portray women as belonging to
(A) Aristocratic culture
(B) Sentimental culture
(C) Rustic culture
(D) Middle brow culture
Answer: (B)
9. George Gerbner while propounding the Cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers, mainstreaming and the last one being …..
(A) Resonance
(B) Cognitive association
(C) Affectivity
(D) Priming
Answer: (A)
10. The term ‘broadcasting’ was borrowed from
(A) Radio
(B) Television
(C) Agriculture
(D) Banking
Answer: (C)
Bonus Question
11. The label ‘Cinema Verite’ means
(A) Type of film a documentary aims to be
(B) Quality of life
(C) Class of film
(D) Creative interpretation of reality
Answer: (D)
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